the black berry cafe.

2022

The Black Berry cafe is a safe, collaborative, empowering

space for the Black community of Oceanside and surrounding

areas. Young black artists, entrepreneurs, students, and fellow

businesses should feel supported by all that The BB C has to

offer. The colors are rich and symbolic of the origins of coffee,

the community, and nature. The space is eclectic, warm, and

inviting - similar to the color palette.

target audience

Women/Men, Ages 18-60, North County San Diego Population, Oceanside Community, Community Supports, Local Artists

positioning

Black Berry Cafe is not your average coffee shop. Located in North County San Diego, The BB Cafe breaks all molds by being a specialty coffee shops that unapologetically celebrates Black culture and empowerment. The Black Berry Cafe’s mission is to be the coffee shop of choice in cities where there are few spaces celebrating Black culture.

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logo concept.

target audience

To symbolically showcase the tagline “the blacker the berry, the sweeter the brew”, you can see a silhouetted woman with a blackberry afro-styled cut. The typography is bold, energetic, and adds flair to the brand. Both the symbol or wordmark can powerfully stand-alone to embrace the meaning behind The Black Berry Cafe.

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