sauc.d (new!)

2022

Sauc.d is a brand that is very near and dear because these young business owners live in Leucadia, Ca where I currently reside. They were in need of some direction and someone to put together their ideas cohesively. Sauc.d is a local brand that cares about the ingredients that they use - whether they are locally bought, humanely-sourced down to handpicking the jars. Creating the labels as an extension to the brand meant custom illustrations that represented the quirkiness that is the small, close-knit beach town that is Leucadia. Stay tuned as their brand grows for more designs!

target audience

Women/Men, Ages 22-60, Located in San Diego or Surrounding Areas. Health Conscious Foodies looking for alternative to locally loved "Bitchin' Sauce." Sold at farmers markets and local shops.

positioning

Sauc.d is a company that specializes in unique, versatile sauces that can be used from anything between marinades to dipping. Everything is all about local - sourced, cooked, jarred, and sold in San Diego, Ca. 

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get lost in the sauce

The simplicity of the label makes the ingredients stand out because all products are paleo, whole-food ingredients. With a clear "made on" spot for handwritten dates, you can see the made from the scratch aspect of this local business selling at farmers' markets. Stay tuned for the finalized products, packaging, and marketing collateral. 

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