Branding on Point: A Look at the Coolest Brand Guidelines from Top Brands
If you're looking for inspiration for your brand guidelines, there's no better place to start than with some of the best brand style guides from top brands. These guides outline the specific design elements, typography, and color schemes that make up each brand's unique identity. In this post, we'll take a look at some of the best brand guidelines from top brands like Starbucks, AutoDesk, NASA, Target, and more.
Starbucks is known for its iconic green and white logo, and its brand guidelines reflect that. The Starbucks' Creative Expression online brand style guide has interactive features and outlines everything from Case Studies to their philosophies. Although the brand guidelines have stayed relatively consistent, the new online interactivity of the guide engages with the viewer to create another level of experience.
AutoDesk is a software company that creates design tools for engineers and architects. The AutoDesk brand style guide is designed to be simple and clean, reflecting the brand's focus on design and innovation. The "Brand Hub" includes guidelines for the use of the logo, voice guidelines, brand principles, design system, co-branding and more. Anyone who works with AutoDesk has an easily accessible source to refer to when ensuring brand standards.
NASA is known for its bold and iconic branding, which reflects the agency's focus on exploration and discovery. The NASA brand style guide includes specific guidelines for the use of the NASA logo, motor vehicle design, interior grid formats, to publication covers – all of Nasa's design is consistent. The guide also includes examples of how the branding should be used in various contexts, including on merchandise, signage, and digital media.
Target is a retail giant known for its clean and modern branding. The Target brand style guide includes specific guidelines for the use of the logo, typography, and color palette, as well as guidelines for the use of photography and other visual elements. The guide also includes examples of how the branding should be used across various touchpoints, from in-store signage to digital media.
Coca-Cola is one of the most recognizable brands in the world, and its brand guidelines reflect that. The Coca-Cola brand style guide includes
specific guidelines for the use of the logo, typography, and color palette. The guide also includes examples of how the branding should be used in various contexts, from advertising to merchandise.
In conclusion, these top brands have created brand style guides that are not only effective in promoting brand consistency, but also visually appealing and inspiring. By taking inspiration from these brands, you can create a brand style guide that reflects your own unique identity and helps you stand out in a crowded marketplace. Whether you're a small business just starting out or an established brand looking to refresh your branding, a brand style guide is a valuable tool for promoting brand consistency and building brand equity.