multibrain.

2021

MultiBrain is bold and smart yet playful which is being conveyed by the vibrant color palette. The softer, pastel approach to a C M Y K helps speak to the feminity of the audience but still stays confident and true to the industry and creativity aspect of the platform.

Website Collaboration with UI/UX Designer, Matt Hawes.

target audience

Women, Ages 25-50, Social Media Marketing Managers, Business Owners, Marketing Managers, Directors of Marketing, & Small Business Owners

positioning

MultiBrain is a social media software company enabling independent business owners and large businesses to convert social media engagement into actionable business development. 

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The embellishments and iconography represent the different tools that can be used to easily edit and stylize your posts. 

The evolution of bringing the C M Y K color palette into the design is an oxymoron and a tribute to the original form of print and advertising as the owner has a background in print production. 

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web + mobile.

The first step after branding was to start working with the UI/UX and web development team to make sure consistency was kept in the brand and all elements brought onto the website. 

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advertising.

In digital advertising - the approach is always that research shows you only have a few seconds to capture your audience's attention. One of the methods used to "stop the scroll" is to provoke engagement. Utilizing carousels is a great way to educate without overcrowding information and to showcase different objectives on each slide.