SEPTEMBER 2022-PRRESENT

Kevin O'Leary

In reference to my rebrand direction and the product proposal
“blueprint is going to change the marketing industry..”

*** Blueprint is a product I pioneered at C2 with a small team to help showcase all of our projects in a proposal-type presentation. It is now used for all of KOL's ventures.

KEVIN O'LEARY

My Role

After C2 partnered with Kevin O'Leary (KOL) for over a year and being a former client, they asked us to help with their marketing. I led creative direction to rebrand KOL, O'Leary Ventures, and another private wealth management company.

Programs

Adobe - Acrobat, After Effects, Illustrator, Indesign, Lightroom, Photoshop, XD

About

Kevin O’Leary as Mr. Wonderful is iconic, modern, and adventurous. His hobbies extend from photography to entrepreneurship - and his imagery should showcase all of his accomplishments. Mr. Wonderful isn’t just a Shark - he’s so much more. His brand feels edgy and suave, yet fun and approachable. There are no limits. The imagery for Mr. Wonderful isn’t replicated or showcased anywhere but the Mr. Wonderful site.

Kevin O’Leary (aka Mr. Wonderful) is a businessman, investor, TV personality, author, musician, wine producer, watch enthusiast, and
much more. Over the years, Kevin has gained a large following through his business endeavors and hobbies, most notably from starring on the hit TV show, Shark Tank. His reputation, following,
and multi-faceted personality have allowed him to promote and monetize his ventures through his core website.

Target Audience

Men and women ages 25-65 in USA & Canada Solopreneur, Entrepreneur, Founder, Investor, Business Owner, Shark Tank Viewers, Business Owners, Marketing Managers, Directors of Marketing

Inspiration / Mood Board

Kevin O’Leary as Mr. Wonderful is iconic, modern, and adventurous. His hobbies extend from photography to
entrepreneurship - and his imagery should showcase all of his accomplishments. Mr. Wonderful isn’t just a Shark - he’s so much more. His brand feels edgy and suave, yet
fun and approachable. There are no limits. The imagery for Mr. Wonderful isn’t replicated or showcased anywhere but the Mr. Wonderful site.

Entrepreneur Ethan

PERSONA 1: Young Entrepreneur
Sex: Female + Male
Age: 28-65
Location: US + Canada
Titles: CEO, CMO, Entrepreneur, Owner, Founder, President, CFO
User Behaviors: KOL Fanatic, Shark Tank Fan, Stock Investor, Private Equity, Venture Capital, Equity Crowd Funding

Founder Frank

PERSONA 2: Founder & CEO
Sex: Female + Male
Age: 35-65
Location: US + Canada, North Dakota
Titles: CEO, CMO, Entrepreneur, Owner, Founder, President, CFO
User Behaviors: Private Equity, Venture
Capital, Equity Crowd Funding, Series Funding, Seed Funding, Business
Ownership, Entrepreneur Magazine, Inc. 5000 Rankings

Contributions

Brand Consulting
Branding & Identity
Logo Design
Business Cards
Letterheads
Long-form PDF Design
Email Signatures
Email Campaign Design
Ad Campaign Design
Organic Social Design
Website

Brand Positioning

Kevin O’Leary (aka Mr. Wonderful) is a businessman, investor, TV personality, author, musician, wine producer, watch enthusiast, and much more. Over the years, Kevin has gained a large following through his business endeavors and hobbies, but most notably from starring on the hit TV show, Shark Tank. His reputation, following, and multi-faceted personality has allowed him to promote and monetize his ventures through his core website.