CF Nutrition contacted me with the intention of amplifying the brand. They wanted me as an in-house Brand Manager, Graphic and Web Designer to shift the brand from solely working in the medical space to the patient with a lifestyle approach. I worked with the CEO, Sales, and Production managers to update the labels, messaging, and overall look. 

target audience

Women/Men, Ages 18-60+, Health Conscious, Colonoscopy Patients, Chemo Patients, Diabetic Patients, Nutritionists, Surgery Centers, Hospital, Medical Distribution Partners, Athletes, Hospital Coordinators, Anesthesiologists


CF Nutrition was created by scientists and dietitians to dominate the clinical nutrition market (poor-tasting products with artificial ingredients) and give what healthcare professionals actually want to give their patients - healthy products featuring clean ingredients. 

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tradeshow booth design.

The trade booth design was a big change from previous years because of the brand's direction to bring their products to the general public and introduce a new product line. The colors are fun and exciting which is very eye-catching for the types of tradeshows we attended - anesthesiology, perioperative, nutrition, and surgery.