April 2022

The Black Berry Cafe

When we hired Rose and her team to help with branding our coffee shop I had a couple of expectations. I expected to get colors and logos and design elements. I also expected to get ideas on how to share our concept with our target customers. What I did NOT expect was that Rose, after a couple of zoom calls, would be able to peer into my soul so deeply and extract the very essence of a dream that I lacked words or images to describe.

She gathered cues from my business plan, tone, body language, limited creative expression, and a random Pinterest board and created something magical. Our logo, design elements, and branding are SPOT ON!!! One of the most impressive features of the work is that this project required her to deeply immerse herself and gather the voice and the vibe of a DOPE coffee shop that honors and celebrates Black people and OUR culture.

Well done, sister. Well done. (Insert hugs)

KEISHA CAMPBELL, CEO/FOUNDER

The Goals

Secure funding for storefront through:

Crowdfunding
- SBA Loan
- Securing a storefront location
- Traffic campaigns to storefront and website
Build Brand Awareness
- Establish a presence on social media and community
Develop User-Friendly SSL-Secured Architecture and Launch Website

Programs

Adobe -
Illustrator, Indesign, Photoshop, After Effects, XD

About

The Black Berry Cafe is a safe, collaborative, empowering space for the Black community of Oceanside and surrounding areas. Young black artists, entrepreneurs, students, and fellow

businesses should feel supported by all that The BB Cafe has to offer. The colors are rich and symbolic of the origins of coffee, the community, and nature. The space is eclectic, warm, and

inviting - similar to the color palette.

Target Audience
Women/Men, Ages 18-60, North County San Diego Population, Oceanside Community, Community Supports, Local Artists

Positioning
The BlackBerry Cafe is not your average coffee shop. Located in North County San Diego, The BB Cafe breaks all molds by being a specialty coffee shop that unapologetically celebrates Black culture and empowerment. The BlackBerry Cafe’s mission is to be the coffee shop of choice in cities where there are few spaces celebrating Black culture.

Brand Mood Board

The BlackBerry Cafe is a safe, collaborative, empowering space for the Black community of Oceanside and surrounding areas. Young black artists, entrepreneurs, students, and fellow businesses should feel supported by all that The BB Cafe has to offer. The colors are rich and symbolic of the origins of coffee, the community, and nature. The space is eclectic, warm, and inviting - similar to the color palette.

Activist Annie

PERSONA 1: Black Local Youth
Sex: Female + Male
Age: 16-25
Location: Oceanside, Ca
Titles: Student, Artist, Entrepreneur
User Behaviors: Instagram, Starbucks, LGBTQ+, Activist

Small Business Stanleys

PERSONA 2: Black Families
Sex: Female + Male
Age: 25-45
Location: San Diego County, Ca
Titles: Owner, Entrepreneur
User Behaviors: Forbes, Supporting Black Businesses, Activists, Oceanside Council

Contributions

Brand Consulting
Branding & Identity
Logo Design
Brand Strategy & Positioning
Business Cards
Email Campaign Design
Ad Campaign Design
Organic Social Design
Website

Brand Positioning

Welcoming, inviting, joyful, connected, clever. The Black Berry Cafe is a place for people from all walks of life to gather, socialize, and drink bold, soulful brews. Inspired by Black leaders, musicians, and revolutionaries depicted in the decor, The Black Berry Cafe is profoundly proud to be unapologetically Black – because the blacker the berry, the sweeter the brew.