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BRANDING  |  STRATEGY  |  MANAGEMENT

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I live, eat, sleep branding - always staying on top of trends, finding the client's unique niche, and building a strategy to achieve their goals. Currently based in San Diego working at a Creative Digital Agency working with 50+ VIP brands. The goal is always to come up with strong and distinct brand identities based on research, creative innovation, and telling their individual story. 

 

Cumulatively I have worked in graphic and web design, animation, sales, marketing, and customer service in both hired and freelance positions. Through my experience, I’ve learned how to convey messages in numerous industries: public relations, higher education, engineering, clinical nutrition, food, retail, etc. My passion is to use design to inspire voice, brand, and create awareness.

EXPERIENCE

Feb 2021 - Present

March 2020 - Present

September 2019 - Feb 2020

October 2018 - July 2019

May 2018 - October 2018

May 2018 - October 2018

March 2017 - April 2018

C Squared Social - Sr. Brand Designer + Brand Manager

At C Squared I was the lead designer to start execution of brand department - developing new creative products such as "c2 blueprint", a la carte items, brand packages, and more.

 

This includes executing brand voice, strategy, competitor research, visual exploration, logo development, advertising creative + strategy, content/email creative + strategy, website brand consistency, and web development

A large part of the role is onboarding clients, managing project workflows with team, setting goals, tracking KPIs, and giving presentations for our VIP Clients. It is important to w
ork with marketing strategists to create designs that meet their campaign objectives and improve CPC rates / lead generation.
 

Rose Ross Design - Freelance 
 

As a freelancer, I establish brand identity by creating brand assets, websites, designing apps, and any other company collateral for businesses looking to create or strengthen brand awareness.

A lot of these business leaders need help with translating their marketing strategy into a thoughtful design; using scenario inquiry and problem solving, to define a target audience and relevant messaging.

CF Nutrition - Brand Manager
 

While at ClearFast I was tasked with re-branding the company and all of the collateral incorporated - flyers, pamphlets, tradeshow design, website/content, product labels, packaging for retail, and much more. I assisted with the production of photoshoots, videos, social media marketing, and content.

Building out/defining the workflow of the brand/marketing team was my greatest accomplishment bringing most of our contractors in-house and solidifying our internal marketing. Manging included budgeting, delegating, overseeing projects, engaging in strategic marketing, and redefined their appropriate target audience while meeting investor/company goals. 

tk1sc - Graphic Marketing
 

In this role I worked with directors, principles, and partners to help create project-specific designs for B2B clients. I was the first in-house designer so it was essential to re-establish and enforce brand standards across company collateral to increase brand awareness. As the only designer I was also involved with creating all flyers/graphics/signage for internal company events.

SASS! Public Relations - Graphic Marketing
 

My first agency job helped prepare me leading into my design career by giving me experience working with marketing team to create brochures, decals, stickers, posters, logos, signage, invitations, websites and more for clients and large scale events.

UOP - ASUOP Graphic Designer & Prowl TV Animator/Video Editor
 

During college I worked with clients to help fulfill proper branding and created designs to be produced. I made banners, flyers, social media graphics, brochures, logos, etc.

I also maintained a job in another department that specialized in animation, shot footage, and created commercials that aired on ProwlTV and Janet Leigh Theatre.

CAFO Graphic Design Intern
 

This internship involved collaboration with the Creative Director to design brochures, infographics, flyers, social media posts, posters, a layout and imagery for a book, and more to support organizations that were helping orphans and vulnerable children.

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